Google Ads management

Paid search without the waste: tight negative keyword hygiene, honest reporting, and campaigns built inside your account so you can see every change.

The problem

Most wasted ad spend is not a bidding problem. It is a targeting problem: broad match keywords hoovering up irrelevant searches, one ad group carrying six different intents, and a landing page that repeats the ad instead of answering it.

Google's defaults are designed to spend your budget. The work of an account manager is to keep saying no — to the wrong search terms, the wrong networks, the wrong conversions.

What changes

  • Search terms reviewed weekly, negatives applied before they cost you
  • One intent per ad group, matched to one landing page
  • Conversion values attached so bidding optimises for revenue, not form fills
  • A monthly report showing spend, cost per lead and cost per closed deal
A search query returning a paid ad result, matched against a targeting target
A search query returning a paid ad result, matched against a targeting target

What is included

Everything below is in the standard engagement. Nothing is held back for an upsell.

  • Account audit and restructure where needed
  • Campaign build: search, Performance Max and remarketing
  • Keyword research and weekly negative keyword hygiene
  • Ad copywriting with landing-page alignment
  • Conversion tracking handoff to the analytics programme
  • Weekly optimisation and a monthly report plus call

How it runs

The first ninety days

  1. AuditWhere the money went and what it bought. Usually uncomfortable, always useful.
    Week 1
  2. RebuildStructure by intent, fix tracking, write ads that match the page.
    Weeks 2–3
  3. OptimiseWeekly: search terms, bids, budgets, creative.
    Ongoing
  4. ReportMonthly: spend, CPL, CPA, and what I changed and why.
    Monthly

Who this is for

  • Businesses spending $2k–$40k/mo on Google Ads
  • Companies with a landing page that can actually convert
  • Service businesses with clear geographic targets

Who it is not for

  • Ad spend under $1,000/mo — my fee would eat the budget
  • Brands with no conversion tracking; fix that first
  • Anyone who wants the agency to hold the billing account

Pricing

Published prices, no setup surprises

Every price below is a real starting point, not a teaser. Your final quote is itemised and fixed in writing before work begins.

Most chosen

Management

$450/mo or 12% of spend

  • Whichever is greater
  • Full campaign management
  • Weekly optimisation, monthly report
Get started

Account audit

$600 once

  • Wasted-spend analysis
  • Structure and bidding review
  • Actionable fix list
Get started

Prices in USD. Month-to-month recurring plans; cancel effective at the end of any billing cycle. One-time items are billed 50% at kickoff and 50% on delivery unless your proposal says otherwise. See the refund policy for the 14-day first-month guarantee.

Questions

Straight answers

Why 12% of spend?
Because management effort scales with account size. The flat $450 protects small accounts and the 12% protects large ones. The two cross over at $3,750/mo of spend — below that you pay the flat fee.
Do you mark up ad spend?
No. Spend goes from your card to Google directly. You keep the billing history, the invoices and the account.
What if it does not work?
You will know inside 60–90 days. If cost per lead does not move toward the target we agreed, I will tell you to stop spending rather than sell you another three months.

Related services

Not sure which one you need? The free 30-minute call exists for exactly that conversation — and if the answer is "none of them yet", I will say so.

Ready to talk about the numbers?

A free 30-minute call, a written audit inside 48 hours, and an itemised quote within five business days. No pitch deck, no pressure.

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