Answer engine optimisation
Search increasingly ends before the click. AEO is the work of making your page the source an answer is quoted from — in a snippet, a voice reply, or an AI summary.
The problem
When someone asks a specific question, Google increasingly answers it on the results page. If the answer comes from your competitor, you paid for the content and they got the customer. The same is now true of AI assistants that summarise five sources and cite two.
AEO is not a trick. It is the discipline of writing a page that answers one question completely, marking it up so machines can parse it, and proving to the engine that the answer is current and specific.
What changes
- Question-shaped pages that can win snippets and voice results
- FAQ and how-to schema that machines can actually read
- Tracked snippet ownership for your priority questions
- A content pattern your team can repeat without me
What is included
Everything below is in the standard engagement. Nothing is held back for an upsell.
- Question research: the real phrasings buyers use, from search data and sales calls
- Content restructuring — direct answer first, expansion second, no preamble
- FAQPage, HowTo and Article schema implementation and validation
- Voice-search and conversational keyword targeting
- Snippet tracking and a monthly AI-visibility report
- A reusable answer-block template for your team
How it runs
The first ninety days
- Question mapTwenty to forty real questions, scored by commercial intent and current snippet owner.
Week 1 - RestructureExisting pages get answer blocks and schema. No new content until the existing pages are doing their job.
Weeks 2–3 - ExpandNew pages only for questions nothing on your site answers.
Month 2 - TrackMonthly snippet ownership and AI citation checks.
Ongoing
Who this is for
- Companies whose buyers ask specific, answerable questions before contacting sales
- Sites with good content that never wins the snippet
- Anyone already investing in SEO who wants the same pages to earn more
Who it is not for
- Brands with no existing content to restructure
- Products bought purely on price with no research phase
- Anyone expecting AEO to replace SEO — they share the same foundation
Pricing
Published prices, no setup surprises
Every price below is a real starting point, not a teaser. Your final quote is itemised and fixed in writing before work begins.
AEO standalone
$500/mo
- Question-content optimisation
- Schema and structured data
- Snippet tracking
AEO + SEO add-on
$300/mo
- Added to any SEO plan
- Bundled with your SEO roadmap
- Single unified report
Prices in USD. Month-to-month recurring plans; cancel effective at the end of any billing cycle. One-time items are billed 50% at kickoff and 50% on delivery unless your proposal says otherwise. See the refund policy for the 14-day first-month guarantee.
Questions
Straight answers
Is AEO different from SEO?
Can you guarantee a featured snippet?
How do you measure it?
Related services
Not sure which one you need? The free 30-minute call exists for exactly that conversation — and if the answer is "none of them yet", I will say so.
Ready to talk about the numbers?
A free 30-minute call, a written audit inside 48 hours, and an itemised quote within five business days. No pitch deck, no pressure.