Digital marketing strategy
A written plan that connects what you sell to where buyers actually look — with a budget split you can defend to a board, and a calendar your team can execute.
The problem
Most marketing plans fail for a boring reason: they were never a plan. They were a list of channels. Post on LinkedIn, run some ads, start a newsletter — and six months later there is activity but no attributable pipeline.
A real strategy answers three questions in writing. Who is the buyer and what triggers the search? Which two channels can we actually sustain? What has to be true in ninety days for this to be working?
What changes
- A one-page strategy your whole team can repeat back
- Budget split by channel, with the reasoning written down
- A content calendar that ties each piece to a buying stage
- Monthly review against agreed KPIs, not vanity metrics
What is included
Everything below is in the standard engagement. Nothing is held back for an upsell.
- Market, competitor and audience research — including what your competitors are actually ranking for
- Channel strategy with budget allocation and expected cost per lead by channel
- Content calendar mapped to buying stages, not to posting frequency
- Campaign planning across paid and organic, with landing page requirements
- Monthly performance review and a written plan adjustment
- One-time go-to-market projects for launches and new products
How it runs
The first ninety days
- ResearchBuyer interviews where possible, competitor teardown, keyword and channel sizing. I would rather find out the market is smaller than you thought now.
Weeks 1–2 - StrategyA written document: positioning, two primary channels, budget split, ninety-day milestones, and the metrics that decide whether we continue.
Week 3 - LaunchCampaigns and calendar go live, tracking verified before spend.
Week 4 - ReviewMonthly: what moved, what did not, what changes next month.
Ongoing
Who this is for
- Companies with a product in market and some revenue
- Teams that have tried channels tactically and cannot say what worked
- Businesses preparing a launch or a new market
Who it is not for
- Pre-revenue ideas — you need product validation first, not a funnel
- Companies wanting someone to post on social media five days a week
- Anyone who needs guaranteed lead volume in month one
Pricing
Published prices, no setup surprises
Every price below is a real starting point, not a teaser. Your final quote is itemised and fixed in writing before work begins.
Growth
$1,450/mo
- Full-funnel strategy
- 4+ active campaigns
- Landing page recommendations
- Bi-weekly strategy calls
Prices in USD. Month-to-month recurring plans; cancel effective at the end of any billing cycle. One-time items are billed 50% at kickoff and 50% on delivery unless your proposal says otherwise. See the refund policy for the 14-day first-month guarantee.
Questions
Straight answers
We already have an agency. Can you just do strategy?
How long before we see anything?
Do you write the content too?
Related services
Not sure which one you need? The free 30-minute call exists for exactly that conversation — and if the answer is "none of them yet", I will say so.
Ready to talk about the numbers?
A free 30-minute call, a written audit inside 48 hours, and an itemised quote within five business days. No pitch deck, no pressure.